An Affordable Fair Housing Marketing Plan (AFHMP) is a key tool to ensure that affordable housing properties comply with fair housing laws and are accessible to all eligible individuals, regardless of race, color, religion, gender, disability, familial status, or national origin. Regularly updating this plan on an annual basis is essential to maintaining compliance and ensuring that the property is marketed equitably and inclusively.
TDA believes in a comprehensive Annual AFHMP that:
- Ensures Compliance with Fair Housing Laws: The fair housing landscape can change with new regulations, local ordinances, or shifts in community demographics. An annually updated AFHMP ensures that properties remain compliant with current fair housing requirements and continue to address any barriers to equal access.
- Reflects Market and Demographic Changes: Communities evolve over time, and so do the needs and demographics of the people seeking affordable housing. An annual update ensures the marketing strategy reflects these changes, enabling outreach to underrepresented groups and promoting diverse tenant populations.
- Maximizes Outreach Effectiveness: By reviewing and updating the plan annually, affordable housing providers can assess which outreach efforts have been effective and make necessary adjustments. This ensures that marketing materials and strategies continue to reach the widest, most inclusive audience possible.
- Promotes Diversity and Inclusion: A well-maintained AFHMP promotes diversity by ensuring that marketing and outreach efforts intentionally include underrepresented groups. This annual review helps ensure that new strategies or partnerships are incorporated to maintain an inclusive environment.
- Supports HUD and Funding Requirements: Many affordable housing developments receive funding or support from HUD or other government programs, which often require an updated AFHMP. Regularly updating the plan ensures compliance with these requirements and secures continued funding and support.
- Adapts to New Technologies and Platforms: As digital marketing and outreach tools evolve, annual updates to the AFHMP allow for the incorporation of new technologies and platforms that can more effectively reach a broader audience, particularly underserved populations.